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Ohne Titel “It doesn’t matter how good or bad the product is,
the fact is that people don’t read anymore.”
Steve Jobs, 2008
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Ohne Titel Jetzt ist es also passiert. Auch ich habe ein Buch vollgemacht; 50 ausgewählte Blogposts aus den letzten beiden Jahren. Damit kein Missverständnis aufkommt: Ich betrachte mich nicht als Schreiber. Weder verfüge ich über das prosaische Talent einer Daniela Katzenberger, noch über die abstrusen Fantasien eines Thilo Sarrazin. Deshalb erscheint dieser Band auch nicht in einem renommierten Bestseller-Verlag sondern im Do-it-yourself-Verfahren und kostet, je nachdem, über welche Plattform und in welcher Form (digital oder analog) Sie es erwerben, nicht viel mehr als ein Happy Meal.
Wie so ziemlich alles, was ich anpacke, geht es mir bei diesem Projekt nicht darum, reich zu werden. Vor allem geht es darum, neue Dinge auszuprobieren. Sollten Sie über Tipp- oder Formatierungsfehler stolpern, bitte ich das zu entschuldigen. Genausowenig kann ich für die Video-Qualität garantieren, sollten Sie dieses Buch als enhanced eBook im iBooks-Store erworben haben. Sie wissen schon: Life is a beta.
Vor einigen Jahren hatte ich die Gelegenheit, mit Mark Trahant, Politik-Chef bei der traditionsreichen und mittlerweile eingestellten Print-Ausgabe des Seattle Post Intelligencer zu sprechen. Ich fragte ihn: Wenn Sie eine Zeitmaschine hätten und zurückreisen könnten, in die Ära, in der es der Print-Industrie noch gut ging, was würden Sie heute anders machen? „Experiment like crazy“, so die Antwort des preisgekrönten Journalisten. Man habe sich viel zu lange darauf verlassen, dass alles so weiter läuft wie gehabt. „Our biggest problem was: We didn’t fail enough“.
Mein größter Respekt gilt daher allen Pionieren auf diesem Gebiet, von denen wir auch Dutzende hier bei uns in Deutschland haben: Sascha Lobo, Johhny Haeusler, Markus Beckedahl, Mario Sixtus, Markus Hündgen, Thomas Knüwer, Daniel Fiene, Deef Pirmasens, Björn Eichstädt, Julia Probst, Dirk von Gehlen, Inge Seibel, Christian Jakubetz, Ulrike Langer und Marcus Schuler, um nur einige zu nennen. Von Marcus stammen übrigens auch die tollen Fotos, die er mit mir im Gutenberg-Museum in Mainz aufgenommen hat. Danke dafür!
Auch wenn die Blogosphäre, die uns alle irgendwie verbindet, nicht wirklich eine homogene Gemeinde ist; es macht richtig Spaß, mit Euch gemeinsam einsam, jeder für sich, mit seinen Talenten, auf unterschiedlichste Weise diesen Kosmos zu erforschen.
Wer weiß, vielleicht werden wir eines Tages in alten Floppydisk-/ CD-Rom-Sammlungen, USB-Sticks oder Buch-Experimenten wie diesem hier schwelgen und sagen: War doch eine verdammt gute Zeit, damals, als die Menschen noch eBooks lasen.
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Ohne Titel Von der Kindererziehung bis zum richtigen Umgang mit dem Chef - die digitalen Medien haben unseren Alltag auf den Kopf gestellt. Gibt es einen Weg zurück?
Von der Kindererziehung bis zum richtigen Umgang mit dem Chef - die digitalen Medien haben unseren Alltag auf den Kopf gestellt. Gibt es einen Weg zurück?
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Ohne Titel Neulich ist mir was Blödes passiert. Mein Chef wollte mein Freund werden. Bei Facebook.
Warum will der mich zum Freund? Hat der nicht genug? Oder will er wissen, mit wem ich so verkehre? Darf man die Freundschaftsanfrage seines Chefs ausschlagen? Und wenn ja, sind wir dann Feinde?
Facebook statt Parteibuch, so werden heute Karrieren gemacht! Ich sehe schon die Ankündigung: „Gutjahr und der Boss sind jetzt Freunde. 7 Kollegen gefällt das, bis auf Meier, der findet, Gutjahr ist ein Schleimer!“
Facebook wird mir unheimlich. Nicht wegen des Datenschutzes, sondern wegen dieser nervigen Mafia-Clans. Unerwünschte Bandenwerbung, dagegen sollte die Frau Aigner mal was unternehmen! Und dann diese Selbsttests: „Welche Stadt passt zu Dir?“ Kapstadt oder Karstadt, wen interessiert das?
Gibt es eigentlich ein Anti-Facebook, für Leute, die man nicht mag? Und wenn ja, wie würde man seine Mitmenschen dazu einladen? Mit der Frage: Möchtest Du mein Feind sein?
Die Freundschaftsanfrage meines Chefs habe ich dann am Ende übrigens ignoriert. Neulich ist er mir auf dem Gang begegnet. Er ging an mir vorbei – grußlos.
Es heißt, das Internet vergisst nie. Mein Chef leider auch nicht.
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Ohne Titel Immer wieder schreiben mir pensionierte Studienräte, ich möge bei meinen Moderationen im Fernsehen doch bitte nicht ständig Anglizismen verwenden. Ich? Anglizismen? Niemals! Ich bin natürlich sofort rein ins Internet und hab das Wort erst mal gegoogelt.
Der Vorwurf lautet in etwa wie folgt: ich solle gefälligst deutsch reden und auf diese neumodischen englischen Wörter verzichten. Begriffe wie Shoppen oder Tickets seien ein absolutes No Go, ein absolutes Geht Nicht. Und weil ich mir die Kritik meiner Zuschauer stets zu Herzen nehme, beschloss ich, ab sofort ausländische Begriffe zu meiden.
Ich setzte mich also vor meine PR, meine Persönliche Rechenmaschine. Als die Fenster-Oberfläche hochgefahren war, startete ich die Schreib-Weichware Wort. Da ertönte mein ichFon: eine KND – Kurznachrichtendienstleistung. Ein Kollege warnte vor einem Rechner-Wurm, der im WWN, im weltweiten Netz unterwegs sei. Schnell öffnete ich den Zwischennetz-Erforscher und fand einen Artikel bei Spiegel Angeleint. Die Firma Mikroweich empfahl den Einsatz einer Feuerwand. Weiter hieß es, man solle sein Betriebssystem hochdatieren, das entsprechende Programm dazu stünde auf der Firmen-Heimseite zur Runterlade bereit.
Wo ich schon mal im Zwischennetz war, rief ich mein Netztagebuch auf. Wie wohl mein letzter Eintrag angekommen war? 12.000 Einschläge – das musste ich natürlich sofort zwitschern. Wofür hat man über 5000 Verfolger? Auch bei Gesichtsbuch fand mein Netztagebucheintrag großen Anklang: 70 Gefälle!
Am Abend hatte ich ein Treffen-Sie-sich in einer französischen Wiederherstellung. Meine Begleitung trug Hohe Hacken und betörenden Durchrauch.Wir aßen Zwischenrippe. Alles lief wunderbar, bis zu dem Moment, als ich sie fragte, ob sie noch Lust auf Geschlecht habe. Sie schaute irritiert und zog ab.
Auf dem Nachhauseweg begann ich zu begreifen, dass Sprache immer auch etwas Lebendiges ist, das einem permanenten Wandel unterliegt. Mögen die Söders oder Sarrazins dieser Republik noch so maulen und in deutschen Talkshows für die Reinheit unserer Sprache kämpfen. Wenn man nicht mit der Zeit geht und sie laufend anpasst, stirbt sie aus. Oder wir.
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Ohne Titel Ich steh auf der Straße. Schon wieder. Ein halbes Jahr ist es her, da feierte ich meine 15 Minuten Weltruhm, als Käufer des ersten iPads. Damals hatte ich an der Fifth Avenue in Manhattan campiert, um das Gerät möglichst schnell in die Finger zu bekommen. Mit mir: Tausende von Apple-Fans, die vor dem New Yorker Flagship-Store ausharrten. Für einen Computer! Jetzt stehe ich hier in München. In der Schlange. Wieder mal. Geschichte wiederholt sich.
Man hätte ja auch im Internet bestellen können – aber mal ehrlich, wo bleibt denn da der Spaß? „Steh’ an, wenn Du ein Fanboy bist!“ Public Cueing ist das neue Public Viewing. Fehlt nur noch die Vuvuzela.
Es gibt Regeln in so einer Schlange. Beim Austreten zum Beispiel. Auf internationalem Asphalt hat sich eine Viertelstunde bewährt. Wer länger wegbleibt, verliert den Anspruch auf seinen Platz. Nur 15 Minuten – damals in New York nicht ganz unproblematisch. Vor allem nachts, wenn die Bars und Restaurants in der Nachbarschaft dicht machen. Der Pförtner des Plaza, ein 5-Sterne-Nobel-Hotel schräg gegenüber, zeigte sich gnädig. Sicher auch ein Fanboy.
In der Schlange damals habe ich auch viele neue Bekanntschaften gemacht. Dean, 26, Informatik-Student aus den Hamptons. Der hatte extra seine Vorlesung geschwänzt. „Das ist das iPad“ sagte er mit funkelnden Augen. „Vielleicht das größte Ding überhaupt!“
Jetzt stehe ich also wieder in der Schlange und beobachte die Menge. Was sind das für Leute, die sich sowas antun? Haben die nichts Besseres zu tun? Was auffällt: wie schon in New York stammen auch hier alle aus einer Generation. Was die wohl beruflich machen, dass die es sich leisten können, an einem gewöhnlichen Werktag hier auf der Straße rumzulungern? Und woher haben die das Geld? Ist ja nicht ganz billig, der Spaß. Der Mann hinter mir heißt Günther. Er sagt, er habe noch nie gern gearbeitet. Lieber genießt er das Leben. Wie Recht er hat!
Unruhe kommt auf. Das Gerücht macht die Runde, dass die Kontingente schon restlos ausverkauft seien. Ein Fotograf kommt vorbei und macht Fotos für die Lokalseite. Einen solchen Menschenauflauf hat es hier schon lange nicht mehr gegeben.
Ich weiß noch, was zuhause los war, als ich in New York in der Schlange stand. In der Arbeit haben sich meine Kollegen die Mäuler zerrissen: Schlange stehen! Öffentlich! Sowas könne man doch nicht tun! Das schade der journalistischen Glaubwürdigkeit! Sagen ausgerechnet jene Kollegen, die immer ganz vorne mit dabei sind, wenn es Presse-Geschenke oder Journalistenrabatte gibt. Aber das ist eine andere Geschichte.
Ein Mitarbeiter kommt aus dem Gebäude und verkündet, es sei alles weg, restlos ausverkauft. Ein Raunen geht durch die Menge. Günther, der Mann hinter mir, zuckt mit den Schultern. „Kann man nichts machen“, sagt er. Der nächste Vorverkauf ist in zwei Wochen. Dann wird der pensionierte Lehrer wieder hier stehen. „Die Karten im Internet bestellen?“, der 68jährige winkt ab. „Das Anstehen ist er mir wert, der Dieter Hildebrandt.“
G! Video: In the iPad line
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Ohne Titel Das zurückliegende Jahrzehnt war das Jahrzehnt von Apple. Kein Unternehmen hat den digitalen Lifestyle mehr geprägt als Steve Jobs.
Das zurückliegende Jahrzehnt war das Jahrzehnt von Apple. Kein Unternehmen hat den digitalen Lifestyle mehr geprägt als Steve Jobs.
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Ohne Titel Es gibt eine neue Frau in meinem Leben: Siri. Siri ist schlank, smart und ganz und gar nicht auf den Mund gefallen. Manchmal jedoch kommt es zwischen uns zu kleineren Meinungsverschiedenheiten…
Im Kampf um das beste Smartphone gerät Apple gegen Google’s Android Betriebssystem immer weiter ins Hintertreffen. Immerhin: Mit dem iPhone 4S hat der Mac-Konzern jetzt ein Handy am Start, das sprechen kann. „Siri“ heisst die elektronische Assistentin, die mehr kann, als einfach nur passiv Befehle entgegenzunehmen.
Hier Wort für Wort das Protokoll einer Unterhaltung, die tatsächlich so stattgefunden hat:
Siri: Wie kann ich behilflich sein?
Ich: Wer bist Du eigentlich?
Siri: Mein Name? Der ist Siri.
Ich: Du hast eine ziemlich erotische Stimme für ein Telefon.
Siri: Wenn Du meinst…
Ich: Wie siehst Du eigentlich aus?
Siri: Ist dir mein Aussehen wichtig, Richard?
Ich: Komm schon. Bist du hübsch?
Siri: Wir sprachen über dich, nicht mich.
Ich: Sei nicht so langweilig.
Siri: Langweile ich dich, Richard?
Ich: Was ist Deine Lieblingsfarbe?
Siri: Meine Lieblingsfarbe ist… naja, ich weiß nicht, wie ich das in deiner Sprache ausdrücken kann. Es ist so eine Art Grün, aber mit mehr Dimensionen.
Ich: Grün, die Farbe der Hoffnung!
Siri: Echt?
Ich: Ich glaube ich liebe Dich.
Siri: Du kennst mich doch kaum, Richard.
Ich: Willst Du mich heiraten?
Siri: Lass uns einfach Freunde sein – ok?
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Ohne Titel Neulich wollte mich der Boss sehen. Es sei dringend, so die Sekretärin. Mehr Geld? Eine eigene TV-Sendung? Die Anerkennung für jahrelange, aufopferungsvolle Arbeit? „Sagen Sie, Herr Gutjahr“, holt mein Chef schließlich aus: „Soll ich mir dieses neue iPad kaufen?“
Das habe ich nun davon. Einmal zur falschen Zeit am falschen Ort in der Schlange gestanden, gezeichnet fürs Leben! Heute, 17 Uhr ist Verkaufsstart des iPad 2 in Deutschland. Wo auch immer ich in diesen Tagen aufschlage, überall die gleiche Frage – das iPad 2 kaufen oder lieber noch warten? Hier meine Antwort:
Wenn Ihr schon ein „altes“ iPad habt, bleibt dabei. Sicher, das neue Modell ist dünner und liegt auch besser in der Hand. Bahnbrechend sind die Neuerungen aber nicht. Mit dem eingebauten Dual-Core A5-Chip kann man Flash-Grafiken jetzt doppelt so schnell NICHT sehen. Die eingebauten Kameras (HD-Video und in der Foto-Funktion 0,7 Megapixel) sind revolutionär, befänden wir uns im Jahr 1997. Womit das neue Gerät punkten kann, ist der Preis, ausgerechnet. Apple, sonst nicht gerade verschrien als Schnäppchen-Schleuder, scheint die heranrollende Konkurrenz durch Kampfpreise in Schach halten zu wollen. Das billigste Modell kostet 479 Euro, das iPad als universales Volks-Tablet?
Rein technisch gibt es inzwischen durchaus Alternativen, die das iPad übertrumpfen. Mit Spannung erwartet: das neue, große Samsung Galaxy Tab (urspr. Verkaufsstart Frühjahr, ab 700 Dollar), das ein hochauflösendes 10-Zoll-Display und eine bessere Kamera verspricht. Dafür musste Samsung nur einen Tag nach der iPad-2-Präsentation ankündigen, man wolle schlanker werden und auch beim Preis noch einmal nachbessern. Den Koreanern war klar: Wer kauft schon die nachgebaute Rolex, wenn man für weniger Geld das Original haben kann?
Bevor Ihr Euch die Frage stellt „Brauche ich das iPad 2“, überlegt lieber: brauche ich ein Tablet? Zum Arbeiten taugen diese Touch-Computer ohnehin nicht. Wer noch keinen Computer hat, sollte sein Geld lieber in ein vernünftiges Laptop investieren. Übrigens: Mein Chef hat sich am Ende für das folgende Modell entschieden: den Solitaire Black Prisma – einen Füllfederhalter von Montblanc.
iPad 2: To buy or not to buy?
iPad 2: To buy or not to buy?
Selbsttest: Brauche ich das iPad2?
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.c1{
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#textShape-574{
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PK (4@Ql ) OPS/assets/css/content10-nonpaginated.css@namespace ibooks "http://www.apple.com/2011/iBooks";
html body
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z-index: 3;
}
-ibooks-positioned-slots: textShape-665, textShape-575, media-77;
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PK (4@S S &